#QuitQuitting is a trademark of a company that designs, develops, produce, markets and sells components of Koena Clothing brand. The slogan was coined in 2018 at an Advertising meeting.

The “#QuitQuitting” campaign allows Koena Clothing to encourage everyone to keep going.

#QuitQuitting appears alongside the Koena Clothing logo, known as the Phi. Per Koena Clothing, Phi stands for “Push Harder Instead”.

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